Being obsessive deal watchers, we are pretty good at picking up on the pricing trends. Typically when we see a heavily discounted HDTV, it’s a last generation model usually with a minimum of features.That’s why this deal on the Sony KDL-55EX640 is such a hot one. This is a brand new 2012 model that combines many of these newest features with a hefty discount. The expansive 55-inch panel uses edge-lit LED backlighting, providing superior brightness and improved detail in dark scenes, while minimizing the thickness of the display. It uses a 240Hz refresh rate to inject a burst of realism into your images, which is especially great for sports.Of course being a Bravia LCD, the panel itself will be a step above the budget models in color saturation and image quality. It has an included WiFi adapter and a full range of internet apps, like the ever-popular Netflix, Pandora, YouTube, Hulu Plus, and more.Not only does this deal have a massive $802 discount, but it is $200 less than the next cheapest deal from a reputable retailer. You get free shipping and and no tax in most states (some of us east-coasters will have to pay the tax-man). If you’ve been in the market for a smoking hot new HDTV, this is your 55-inch bargain.Click here to start at Tiger Direct. Apply coupon code ZEM72763 for total $801.99 instant savings. This deal expires October 10 or sooner.